Author: Jared Curry, CEO , Estate Ai
Real estate is a fast-paced industry and if you’re a realtor, you already know the importance of speed. In today’s digital age, online leads are becoming increasingly prevalent and it’s crucial for realtors to prioritize and follow up quickly to stand out from the competition.
Let’s take a closer look at why speed is essential for realtors when it comes to online leads.
First off, the internet never sleeps. Online leads are generated 24/7 and if you’re not quick to respond, someone else will be. In a recent study, it was found that realtors who follow up with leads within 5 minutes are 21 times more likely to convert those leads into clients compared to those who wait 30 minutes or more. So, if you want to be the realtor who wins the race, you need to be speedy!
Next, online leads expect fast responses. If someone is filling out a form on your website, they’re looking for a quick response. If they don’t hear back from you in a timely manner, they’re likely to move on to another realtor. Remember, time is of the essence and your response time can make or break a potential sale.
Finally, online leads require aggressive follow-up. You need to be persistent and follow up multiple times to ensure you’re the realtor who gets the deal. A gentle nudge here and there can go a long way in keeping your lead engaged and interested. But, don’t be annoying. Finding the right balance between persistence and annoyance can be tricky, but it’s essential if you want to convert those leads into clients.
In conclusion, speed and aggressive follow-up are key elements in converting online leads into clients. The realtor who is quick to respond and persistent in their follow-up will have the edge over the competition. So, lace up your sneakers and get ready to run like Speedy Gonzalez because the race is on!
Remember, at Estate Ai, we’re here to help you speed up your online lead conversion process. Let us help you close more deals and grow your real estate business!