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Real estate has always been about location, location, location. But as we progress further into the 21st century, there’s a new term gaining traction: ESG – Environment, Social, and Governance. Due to the fact that ESG factors are becoming a more significant deciding factor in real estate investing, agents who have this knowledge will be better able to navigate this changing landscape.

Understanding ESG

ESG stands for:

Environment: Reflecting a company or property’s footprint on the natural world, which includes energy usage, waste production, and conservation practices.

Social: Making positive and beneficial relationships with customers, suppliers, employees, and the larger community a priority.

Governance: Pertaining to a company’s or entity’s leadership structure, practices, and the rights of stakeholders.

Relevance of ESG to Real Estate

As a result of more general societal changes, ESG factors are now receiving more attention in the real estate sector. People are considering the ethical and environmental implications of their investments now more than ever. 

For example, an energy-efficient property isn’t just good for the planet; it often translates to long-term savings. Similarly, properties in communities that promote social inclusivity tend to be seen as more valuable.

What Agents Should Know:

Green Building Preference: Certifications like LEED are gaining traction and more customers are prioritizing eco-friendly features.

Community Ties: Proximity to amenities, social inclusivity, and community engagement can influence property desirability. 

Governance and Transparency: The push for increased transparency in transactions means agents should be clear and upfront in all dealings. It would really benefit them to understand the governance structure of property management companies and developers.

Risk Factors: With the growing awareness around environmental risks, such as flooding or wildfires, agents should be informed about local challenges and be prepared to discuss these with potential investors.

Staying Informed

Real estate professionals can give more detailed advice, respond to client questions more skillfully, and stay nimble in a shifting market by understanding the ESG landscape.


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